Our Brand
◌ Goal: To make pure and high-quality tea beverages accessible to everyone.
◌ Vision: To support the crafting of exceptional tea and become a global leader in premium tea culture.
◌ Belief: We remain committed to crafting every cup with the heart and dedication of a true artisan.
The History of
Brand Development
◌ 2016: The first TEA EXPERT store opens on Qixing Road, Nanning, China.
◌ 2020: TEA EXPERT opens franchise opportunities and rapidly expands across cities and counties in Guangxi, laying the foundation for broader national growth.
◌ 2020: Formed a strategic partnership with Liuzhou Iron and Steel Group; opened a store at the Guangxi Steel Base Apartment in Fangchenggang.
◌ 2021: TEA EXPERT undergoes a full brand upgrade, entering the 2.0 era.
◌ 2023: TEA EXPERT expands into Vietnam and Malaysia, marking its journey from China to the world.
Core Values &
Principles
◌ Integrity: Honesty, consistency, and ethical practices are at the heart of everything we do.
◌ Innovation: We continuously explore new flavors, techniques, and experiences to delight our customers.
◌ Customer-Centricity: We prioritize the needs and satisfaction of every customer, creating moments worth sharing.
◌ Slow-Brewed Living: We believe in slowing down and savoring life. Each drink is carefully brewed to embody mindfulness, comfort, and a touch of serenity in a fast-paced world.
Awards &
Recognition
◌ 2017年: 荣获南国早报/南宁餐饮行业协会颁发的食尚新榜“南宁必点咖啡茶饮”
◌ 2018年: 荣获南国早报/南宁餐饮行业协会颁发的“人气茶饮连锁品牌”
◌ 2018年: 荣获南宁圈/吃遍南宁颁发的“年度口碑餐饮品牌”
◌ 2019年: 荣获南国早报/南宁餐饮行业协会颁发的“人气茶饮连锁品牌”
◌ 2019年: 荣获北京中企信办颁发的“全国信用培育单位”
◌ 2020年: 荣获南国早报/南宁餐饮行业协会颁发的南宁食尚新榜“南宁人气茶饮品牌”
◌ 2021年: 荣获中国智慧餐饮峰会颁发的“年度餐饮影响力品牌”
◌ 2021年: 荣获美团颁发的“年度最佳标杆奖”
◌ 2021年: 荣获阿里巴巴本地生活颁发的“品类人气品牌”
◌ 2022年: 荣获“广西餐饮协会副会长单位”
◌ 2022年: 荣获中国新茶饮大会 (广州) 颁发的“新茶饮优秀品牌奖”
◌ 2022年: 荣获中国 (成都) 首届新茶饮大会颁发的“年度期待品牌”
◌ 2023年: 荣获上饮TALK中国新茶饮大会颁发的“大众喜爱的消费体验奖”
◌ 2024年: 荣获智慧餐饮TALK第三届新茶饮大会“大众喜爱茶饮品牌奖”
◌ 2024年: 荣获中国饮品快报"区域品牌之星奖"